Leading Finance Forward with Innovation in Focus

Richard Kung, Chief Financial Officer, CTBC Bank Corp. (USA)

Richard Kung, Chief Financial Officer, CTBC Bank Corp. (USA)

Richard Kung is the Chief Financial Officer of CTBC Bank Corp. (USA), where he oversees core financial functions including asset and liability management, budgeting, forecasting, and capital planning. With a focus on aligning traditional finance with emerging digital trends, he leads strategic investments in banking technology and operational efficiency. His approach emphasizes long-term sustainability, profitability, and adaptability in a rapidly evolving financial landscape.

Key Responsibilities Driving Today’s CFO Role Forward

My role certainly includes what you would expect in the traditional role of a bank CFO, such as asset and liability management, risk management, budgeting and forecasting, accounting, strategic planning and capital management.

The rapidly changing technology landscape has brought in significant investment geared toward efficiency and effectiveness. The effect may be in two parts. First, a qualifier enabling investment in digital banking and channels on par with nationwide Neo banks. Efficiency in terms of operational investment increasing efficiency with less overhead and creating capacity to take on growth. It’s important to surround yourself with a goal of sustainability across the balance sheet, profitability and targets.

Navigating Innovation, Collaboration, and the Future of Finance

An advantage of not being a regional or mega bank is that we can selectively adopt tech-driven innovations that align with our customer base. However, the trade-off is that late adoption can limit first-mover advantages, often turning breakthroughs into widely available commodities. Without these tools, achieving sustainable growth and balanced profitability becomes more challenging. In this environment, cost optimization becomes essential, and the CFO must maintain a holistic view that considers longterm value alongside immediate returns.

“Execution is always a challenge, but for CFOs, creating long-term value means aligning technology, transparency and strategic planning. Staying open to change while managing risk and profitability is the real key to navigating today’s complex financial and operational landscape”

Fostering innovation also requires strong cross-departmental collaboration. As CFO, I’ve found that approaching new technologies with an open mind — supported by a well-structured strategic plan and stakeholder buy-in — is critical. Consensus and transparency are key. Any meaningful transformation takes time and resources, and agreed-upon execution, guided by realistic KPI, allows for ongoing adjustments that drive progress toward a shared goal. Open conversations are non-negotiable.

Looking ahead, one of the most disruptive forces in finance is the evolution of digital currencies. Their widespread use, already evident in countries like China — even in remote regions — suggests global adoption is inevitable. As these systems gain traction, particularly with proper security protocols, they promise significant efficiency and process unification. For treasury management, the implications are vast and align closely with broader AI and tech advancements shaping the financial landscape.

The CFO’s Evolving Role in a Tech-Driven Future

Automation and data analytical skills are not much of a concern. Software is readily available to aid with the decision-making process. The key is proper execution of strategic and tactical plans with continued measurement and refinement. Pick a major and perhaps a minor or two and continue to divest while keeping the core in one piece.

Maintaining an open mind to adopt these technologies combined with an effective change management process is critical. Execution is always a challenge, but creating longterm value is a critical task for every CFO.